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D-Day for 2016 Presidential Election: As Americans Cast Votes, Bookmakers Hold Breath

09/11/2016 02:00
D-Day for 2016 Presidential Election: As Americans Cast Votes, Bookmakers Hold Breath November 08, 2016 By Kevin Horridge The 2016 US presidential election is finally here. It’s been 576 days since Democrat Hillary Clinton formally announced her White House aspirations on April 12, 2015....

Social and Video Internet Gaming Not as Addictive as Gambling, Says Study

09/11/2016 01:59
Internet Gaming Disorder is far less common than problem gambling says a new study, which did not find a clear link between potential addiction and negative effects on health. (Image: Shutterstock) Online gaming is not as addictive as gambling, according to a new clinical study by Oxford...

Neighbor who triumphed over Trump is moving on

18/09/2016 11:40
  Mel Evans / AP The Trump Plaza towers over Vera Coking’s three-story rooming house Wednesday, July 23, 2015, in Atlantic City. The decrepit boarding home owned by the Atlantic City woman who has been turning down multimillion-dollar offers for the building in the shadow of Trump Plaza...

Wynn Resorts 2nd-quarter profit rises on Las Vegas strength

18/09/2016 11:37
  Steve Marcus An exterior view of the Wynn and Encore Tuesday, November 15, 2011.   Wynn Resorts Ltd.'s second-quarter earnings increased 57 percent, bolstered by strong results in Las Vegas. The casino operator's adjusted profit topped analysts' estimates, but revenue...

Nevada Regulators Approve Inter-Operator Online Poker Network

17/09/2016 18:38
  Nevada’s population puts it in the lower half of the states in the U.S. The Silver State’s 14-month old regulated online poker industry, while not a bust by any means, has not seen the success that people envisioned. Something needs to be done to wake things up and looks like...

2014 WSOP Main Event Day 4: Liporace, Yousefzadeh Eclipse Million Chip Mark, Phil Ivey Still Holding Strong

17/07/2016 18:37
    Day 3 of the 2015 World Series of Poker (WSOP) Main Event was the first day of the tournament in which all remaining players were competing at the same time, the first without a letter suffix. 1,871 players began the day with their eyes still set on the prize, but only...

Yggdrasil Gaming Appoints Ulf Norder to Head Up New Gibraltar Office

17/07/2016 18:19
    Yggdrasil Gaming, a leading Swedish online casino games developer, has revealed that it has expanded its senior team by appointing Ulf Norder, an online gaming expert, as its Business Development Director. Click for Yggdrasil Gaming Casinos Norder will be based in...

10 Year Giveaway Promotion at Mansion Casino

17/07/2016 18:17
  Mansion Casino, the flagship site of the prestigious Mansion Group of casinos, is celebrating the fact that it has been ten years in the business by running a great “10 Year Giveaway” Promotion at the site. Click for Mansion Casino Review The “10 Year Giveaway” Promotion...

Net Entertainment Signs Global Agreement with Bwin.Party

17/07/2016 18:13
    Net Entertainment, the Swedish world leading casino software developing company, has announced that it has signed a contract with Bwin.Party. They will be providing Bwin.Party digital entertainment, an all round online gambling entertainment provider that operates several...

BetOnSoft rebrands to Saucify

17/09/2016 17:36

 

LONDON -- (PRESS RELEASE) -- Cutting-edge casino games provider BetOnSoft today announces that it has rebranded to Saucify.

The new brand name is evocative of adding sauce to a dish to make it more exciting and flavorsome, exactly what Saucify has been doing for the past eight years in the casino games market.

The name was chosen because it represents the company’s ethos of dynamism, originality and speed to market, and is a big step away from the many bland brands within the gaming industry.

Saucify’s marketing spokesman said the improved branding and messaging is part of a wider strategic marketing plan. “The name is a perfect fit for what we have done for the last eight years and what we intend to continue doing in the future – spicing up the gaming market with some of the best casino content available on desktop and on mobile.

“In truth, BetOnSoft wasn’t the most dynamic of names and didn’t reflect our unique and innovative offering. Our branding, marketing and messaging will all benefit as a result of our new corporate identity,” he added.

The company itself – whose products and platform have been described as “visionary” by Fusion-io -- the company that has Steve Wozniak (co-founder of Apple) as its Chief Scientist – won’t change in any way apart from the new brand identity.

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